Oliva is a municipality in the comarca of La Safor in the Valencian Community, Spain. To its east lie 10 kilometres of coastline and beaches fronting the Mediterranean Sea, and eight kilometres to the north is Gandia. The Passeig (promenade) runs through the centre of the town, and features a market each Friday. On the left side of the Marina beach is Kiko beach. The blue flagged beaches of Oliva stretch for 7 kilometres; many contain sand dunes. Oliva has one of the province's biggest and most colourful Moors and Christians Festivals (Festes de Moros i Cristians, in Valencian language) in the area. In the old town there are two churches, Sant Roc and Santa Maria la Major. Sant Roc dates from the 18th–19th centuries, and Santa Maria from the 17th–18th centuries. At the top of the hill in the old town is Santa Anna Castle, built in the 16th century. In the centre of the village is a Roman kiln situated below one of the blocks of apartments on Santíssim street. Oliva's Old Town has historical streets which see various "fiestas" celebrated throughout the year: the falles "Fiesta" in March, the Moors and Christians in July and Setmana Santa (Holy Week).

About 80% of the economy of Oliva is based on the tertiary sector, especially in commerce, shops, banks and tourism, currently there are more than 30 banks in Oliva. The secondary sector makes up about 15% of the economy, with an extended industrial area, located outside of the city, in the south-east of Oliva. The primary sector, makes up less than 5% of economy, with extended plantations of oranges and tangerines, and minor plantations of avocado, loquat, fig, banana, prickly pear, etc.

In 2011, Oliva had a population of 28,400 inhabitants, of which, 7466 (26.29%) of the population were immigrants, with the majority coming from Bolivia, Ecuador, Morocco, United Kingdom and Romania. In Oliva there are citizens of more than 50 different countries, especially from South America, Europe, Africa and Asia. In 2011 the unemployment rate in the city was 9.7%.

(source: wikipedia)